The customer wanted to generate more leads for their international moving business. They ran an ads campaign in the past and were generating leads for $450 per lead. Even though this lead cost was profitable for them, it was still way too high.
We decided to re-create a new Google Ads campaign to target people looking for a moving company to Hawaii, from the USA. We were able to get them qualified leads for $78 per lead. We also focused on high end keywords that would produce the best ROI.
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