Braven saw success with our highly optimized SEO campaigns, and wanted to put a budget behind the content to see if it would increase bookings. Although SEO had shown some success, he was still unsure on what paid advertising budget would be optimal to run successful campaigns.
Instead of researching new keywords, we looked at the high engaging organic keywords that was driving the most traffic, and we started with those words in our Google Ads efforts. By doing this, we were able to lower the CPA to $5 and be seen on the first page 93% of searches with related keywords.
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